Taco Bell Metaverse Wedding hosted by Kal Penn
Video by Deutsch LA & Steelhead.
Agency integrated producer (Deutsch LA) from concepting, pre-production, production, post and final delivery for PR boxes, all video content, the live event and livestream.
Click thru below for more about my responsibilities:
-
Production: Foxhound | Post: Steelhead
Coordinated live shoots in San Francisco as well as in the metaverse (Decentraland).
Delivered all video content for social and digital according to various platform specs. Included multiple pre-wedding, during wedding and post-wedding assets.
-
Digital Production: The Electric Factory
Virtual Event & Livestream Production: Mobeon
Post: SteelheadWorked with internal digital production leads to write scope of work for livestream production.
Solved a key feasibility challenge: have all wedding participants (host Kal Penn joining from NYC, the couple in San Francisco, the officiant in Utah) and metaverse wedding guests in Decentraland see & hear everything—live.
Organized a highly-detailed production plan for a live event with participants & ops teams spread across 5 locations: Los Angeles (livestream ops), San Francisco (the couple), New York City (host Kal Penn), Salt Lake City (wedding officiant), and Uruguay (digital production ops).
Guided creative leads with script and creative programming based on livestream and virtual event production feasibility.
Scheduled and oversaw all show rehearsals, collaborating with external (vendors, client, couple & talent) and internal stakeholders (strategy, account, creative, music digital) to ensure wedding met expectations.
-
Production (Custom Boxes): C&S Sales
Production (Printed AR): Unstationery
Production (Custom Keycap): LA-3DDeveloped and maintained strong vendor relationships to produce an exclusive physical wedding invite box.
Only 50x were made and each included a Taco Bell gift card, a custom 3D-printed keycap for customizable keyboards, and a printed augmented reality (AR) card that played a video teaser of our Decentraland wedding venue (see below).
Video teaser of Taco Bell’s metaverse wedding venue in Decentraland.
Printed augmented reality (AR) wedding venue trailer/teaser internal demo video. No app download necessary—users experience AR through their camera and can be directed to any link via CTA button.
Taco Bell x Davante Adams
Agency integrated producer for production and post (Steelhead). Coordinated and line produced 1-day shoot for digital content and oversaw post-production to deliver a suite of assets including organic social videos, GIFs and Giphy stickers.
Taco Bell Breakfast x Pete Davidson
2023 Campaign: Agency integrated producer for post-production. Production was fully wrapped into tv/film production vendor’s bid.
2022 Campaign: Worked with broadcast agency and line producers to strategically place and ensure social content capture in between film/tv shots. Social shooting crew was client’s in-house team as was post-production.
Taco Bell $5 Box: Family Reunion (Film/TV)
Agency producer for post-production. Delivered 2x :30s, 2x :15 (1x multicultural) and 1x :06.
Agency: Deutsch LA
Agency Producers: Victoria Marichal (Sr. Producer), Paul Roy (Executive Producer)
Production: ICONOCLAST
Edit: Steelhead
Color: Company3
Audio: Lime Studios
Finishing/VFX: Shape + Light