Taco Bell Metaverse Wedding hosted by Kal Penn

Video by Deutsch LA & Steelhead.

Agency integrated producer (Deutsch LA) from concepting, pre-production, production, post and final delivery for PR boxes, all video content, the live event and livestream.

Click thru below for more about my responsibilities:

  • Production: Foxhound | Post: Steelhead

    • Coordinated live shoots in San Francisco as well as in the metaverse (Decentraland).

    • Delivered all video content for social and digital according to various platform specs. Included multiple pre-wedding, during wedding and post-wedding assets.

  • Digital Production: The Electric Factory
    Virtual Event & Livestream Production: Mobeon
    Post: Steelhead

    • Worked with internal digital production leads to write scope of work for livestream production.

    • Solved a key feasibility challenge: have all wedding participants (host Kal Penn joining from NYC, the couple in San Francisco, the officiant in Utah) and metaverse wedding guests in Decentraland see & hear everything—live.

    • Organized a highly-detailed production plan for a live event with participants & ops teams spread across 5 locations: Los Angeles (livestream ops), San Francisco (the couple), New York City (host Kal Penn), Salt Lake City (wedding officiant), and Uruguay (digital production ops).

    • Guided creative leads with script and creative programming based on livestream and virtual event production feasibility.

    • Scheduled and oversaw all show rehearsals, collaborating with external (vendors, client, couple & talent) and internal stakeholders (strategy, account, creative, music digital) to ensure wedding met expectations.

  • Production (Custom Boxes): C&S Sales
    Production (Printed AR): Unstationery
    Production (Custom Keycap): LA-3D

    • Developed and maintained strong vendor relationships to produce an exclusive physical wedding invite box.

    • Only 50x were made and each included a Taco Bell gift card, a custom 3D-printed keycap for customizable keyboards, and a printed augmented reality (AR) card that played a video teaser of our Decentraland wedding venue (see below).

Video teaser of Taco Bell’s metaverse wedding venue in Decentraland.

Printed augmented reality (AR) wedding venue trailer/teaser internal demo video. No app download necessary—users experience AR through their camera and can be directed to any link via CTA button.


Taco Bell x Davante Adams

Agency integrated producer for production and post (Steelhead). Coordinated and line produced 1-day shoot for digital content and oversaw post-production to deliver a suite of assets including organic social videos, GIFs and Giphy stickers.


Taco Bell Breakfast x Pete Davidson

2023 Campaign: Agency integrated producer for post-production. Production was fully wrapped into tv/film production vendor’s bid.

@tacobell

GRWM: morning show host edition

♬ original sound - tacobell
@tacobell

Peter talks Taco Bell Breakfast with whoever he can find.

♬ original sound - tacobell

2022 Campaign: Worked with broadcast agency and line producers to strategically place and ensure social content capture in between film/tv shots. Social shooting crew was client’s in-house team as was post-production.

@tacobell

When we say sweet dreams, this is what we mean.

♬ original sound - tacobell

Taco Bell $5 Box: Family Reunion (Film/TV)

Agency producer for post-production. Delivered 2x :30s, 2x :15 (1x multicultural) and 1x :06.

Agency: Deutsch LA
Agency Producers:
Victoria Marichal (Sr. Producer), Paul Roy (Executive Producer)
Production: ICONOCLAST
Edit: Steelhead
Color: Company3
Audio: Lime Studios
Finishing/VFX: Shape + Light